Here we are – Thanksgiving is upon us. The holidays are here – what a wonderful time of year. As we enter this fruitful and joyous season, it is good to remember (and be thankful for) the great communities we have – locally. With so many great businesses, retail shops, restaurants, and attractions, we are blessed beyond measure that our communities can be as viable, thriving, and prosperous.
In America, we know that many small communities are struggling to stay alive. Many businesses are struggling as well. Even though our communities seem to be better than average, it is important to remember to continue supporting our local businesses. Without local support, most businesses would fail.
During this special time of year when we are shopping, let’s try checking our local shops first before heading out of town. More than likely, you will find what you are looking for here!
Bobbi McKeon, of Heart’s Desire, says, “Spending the money locally reminds us of the poem, “Drop a pebble in the water: just a splash, and it is gone; But there’s half-a-hundred ripples, Circling on and on and on, Spreading, spreading from the center, flowing on out to the sea. And there is no way of telling where the end is going to be!” Truly, every dollar spent locally, can actually help the local communities one hundred times over.
It is interesting to note what some of our local shops do to attract customers and get them to keep coming back. Once ‘n Again has a very faithful customer base. As a way to show appreciation, a few times each year they hold a “Faithful Shopper” event, and their store is crowded all day long. Highly publicized sales and ongoing events at Once ‘n Again, bring in many, many folks from out of town.
Dave’s Supermarket also brings in a lot of people from outside the area and gives them the “WOW” experience so they will come back. They also hold their customer appreciation event – the Pig-out in June – with food and fun for everyone. During their BIG meat sales, with management out serving customers, they try to take special notice of new faces. On occasion, they give new folks something for free or a dinner coupon, and you can believe that these folks will be coming back.
Serendipity offers locally-made chocolates – created by Black & White Confections in Gibson City. Periodically, when they have a new customer who makes some sizable purchases, they slip in a sample of their salted caramels. Delicious… and another draw to return to Fairbury.
Special Black Friday/Small Business Saturday sales across town, and “Ladies Night Out” events, like the one coming up on December 3rd – sponsored by The Spotted Owl and Heart’s Desire – also create an easy way for folks to shop locally. Ladies from all over enjoy getting together with other ladies to share ideas and experiences. What a great way to bring more folks to town!
Yes, shopping local is fun, festive, and fruitful! Remember to check out our local shops first before heading out of town!
As always, call Bobbi McKeon at (815) 692-4500 or email fairbury@fairburyILattractions.com with any stories, ideas or suggestions for interesting topics to write for our community.