Signs are everywhere: They let you know how many miles until the next town; direct you to the nearest gas station; and alert you of an upcoming event. When you need to let someone know the what, when, and where of things, a sign is the way to go. When it comes to business advertising, signs are more important than ever!
Two years ago, the Fairbury Improvement Group (FIG) worked together with the Fairbury Rotary Club, Dave’s Supermarket, and other businesses and individuals to replace the old Welcome signs on the east and west sides of Fairbury. The new signs are a great way to let people know what Fairbury is all about, from the race track and the Fairbury Fair to the Dominy Library and the Old City Hall. They catch the attention of the people driving on Route 24, drawing them in to visit the town.
The Welcome signs aren’t the only signs bringing people to Fairbury. Diane Pawlowski of Antiques & Uniques was reviewing the store’s register one day when she noticed that, under the column “How did you find us?”, one of the registrants wrote “Historic District sign on 24”. According to Diane, this isn’t the first time the sign led to someone to take a detour to the business district. The signs “help to set a visitor into a good frame of mind to explore a little more in Fairbury,” she says.
“These signs are another great way to benefit the community,” says Bobbi McKeon, owner of Heart’s Desire and coordinator of the Specialty Shops of Fairbury. “They let people know what our town has to offer and are an invitation for them to stop by. It makes for a great first impression!”
We welcome all stories, ideas, and suggestions. Send them in by visiting Bobbi McKeon at Heart’s Desire, calling (815) 692-4500, or emailing fairbury@fairburyILattractions.com.