Soon will be the start of “tourist season” in Central Illinois. It seems that once schools are out, we start to see more traffic from other areas. One of the goals of the Specialty Shops group is to increase the foot traffic into the area. This is good for overall business, both shopping and dining, and gives us the opportunity to showcase our small town as a great place to live.
“Over the last couple years one of the primary tools we have used to attract folks to our area is the “Come to Fairbury” brochure,” says Bobbi McKeon, owner of Heart’s Desire and coordinator of the Specialty Shops group. “Often, new folks come into the store with one of our brochures.”
Recently, some in the group have developed a “Come and Visit Livingston County” brochure. The thought behind this is to hopefully attract an audience from even further away. Although some people may not drive a few hours to come to Fairbury, they may be up to the drive if they see what all is available to see and do in our county. The County brochure is in no way meant to replace the Come to Fairbury brochure, only supplement it.
“If you haven’t seen the County brochure, please feel free to stop by and pick one up at Heart’s Desire,” says Bobbi McKeon. “It covers all the organized small communities in Livingston County, and includes the Specialty Shops as one of the attractions. Also, on the front cover, reference is made to www.fairburyILattractions.com.”
There are many other attractions in the small towns which will help increase traffic to the entire area. Fairbury is not on an island. Each small community has its own uniqueness, and we want to continue working with the other communities in the area.
The brochures are distributed all over the Welcome Centers in the state of Illinois, to various attractions, hotels, motels, and places of interest where folks may be looking for some place to visit. A subscription was recently submitted to distribute both the Fairbury and Livingston County brochures to approximately 100 hotels in the south Chicago, Joliet and I-80 areas.
“Since this market was not hit previously, we hope to realize more traffic from this area. With the small farms in Livingston County shipping produce, meat, and milk to Chicago restaurants, our name is becoming prevalent in Chicago. Hopefully, folks will begin tying this together and come for a couple days to visit our small communities,” concludes Bobbi. “We are looking forward to a great “tourist season.” If anyone is traveling and would like to help with distributing the brochures, please stop by Heart’s Desire!”
As always, if you have any stories, ideas or suggestions for interesting topics about our community, please stop by Heart’s Desire, call Bobbi McKeon at (815) 692-4500 or email fairbury@fairburyILattractions.com.